Thursday, October 26, 2023

The world’s first ever celebrity-fragrance launching event

She gave interviews to various news programs and talk shows, and her fragrance was advertised extensively on television and in magazines. It was a major media event that was held at Selfridges in London, and was attended by hundreds of journalists and photographers. In addition to the print media, the event was also featured on television and radio.

She is Elizabeth Taylor who is often regarded as the trendsetter of celebrity fragrances. The launch of her "Passion" in 1987 was a major milestone in the celebrity fragrance market. It was one of the first celebrity fragrances to be marketed so aggressively, and it helped to pave the way for the celebrity fragrance boom of the 1990s and 2000s.

Taylor was greeted by a cheering crowd as she arrived at the launch. She gave a brief interview to the press, in which she spoke about her love of fragrance and her excitement about launching her own scent. The media coverage of the event was overwhelmingly positive. Journalists praised Taylor's beauty and elegance, and her new fragrance was described as "seductive" and "sophisticated."

The launch of Passion was a huge success, and the fragrance quickly became one of the most popular celebrity fragrances on the market. It is still available today, and remains a classic fragrance that is loved by women all over the world.

The media coverage of Elizabeth Taylor's fragrance launch helped to make Passion one of the most successful celebrity fragrances of all time. It also helped to establish Taylor as a successful businesswoman and entrepreneur.

Today, celebrity fragrances are a multi-billion dollar industry, and there are hundreds of different fragrances available on the market. Celebrities from all walks of life have released their own fragrances, and they continue to be popular among consumers. Still, "Passion" remains a popular fragrance today, and is considered to be a classic celebrity fragrance. It is a testament to Taylor's enduring popularity and her legacy as a fashion icon.

Monday, October 23, 2023

A "scentless" fragrance may be an answer to corporate No-fragrance policies

No-fragrance corporate policies are typically implemented to protect employees who have allergies or sensitivities to fragrances. These policies can also help to create a more inclusive and welcoming workplace for all employees. There is no comprehensive data on the total number of corporations in the US with no-fragrance workplace policies. However, a 2018 survey by the Society for Human Resource Management Found that 22% of US employers have no-fragrance policies in place. This suggests that there are likely thousands of corporations in the US with no-fragrance at the workplace policies.

Solution to no-fragrance policies

Some people argue that no-fragrance policies are intrusive and unnecessary. They say that employees should have the right to wear whatever fragrances they want as long as it's not disruptive to the workplace. Some believe that they are unnecessary or ineffective when there's no evidence that fragrance is harmful to the workplace. However, it is important to remember that the right to work in a safe and healthy environment is more important than the right to wear fragrances.

A truce may be offered to the two confronting sides of the story. What if we tell that a fragrance brand is already available in the market that is arguably “scentless”? How peculiar it may sound but at least 16% of the users we interviewed have confirmed that they don’t feel any scent after using these fragrances, while 20% said that they could only smell it faintly. The fragrance brand is  Escentric Molecules. Presently, it has a total 23 different unisex fragrances at its disposal.

Molecule 1 scentless fragrance

What sets Escentric Molecules apart is its ground-breaking scientific approach to perfumes. Each of their fragrances contains only a single aroma molecule, with other seemingly odourless ingredients meticulously chosen to accentuate and enhance this central aroma molecule. These fragrances are known for its unique ability to develop differently on each individual wearer, creating a truly unique and personal scent. The fragrance is also known for being very long-lasting.

So, if you ever find yourself in an organization with a strict no-fragrance policy, these fragrances from Escentric Molecules could be a viable option to explore.

Friday, October 20, 2023

Can males actually distinguish between the type of female fragrances?

In a 2017 study conducted by researchers at the University of California, it was found that individuals who use fragrances are often viewed as more attractive, capable, and trustworthy. This should encourage us to include fragrances into our daily routines. However, there's a twist to this. What if we were to reveal that men struggle to differentiate between the various fragrances worn by women? If this revelation is discouraging, don't fret, as this article provides further insights.

Men on female fragrances
(AI-generated image)

The global market for women's fragrances boasted a value of $55.48 billion in 2021, with projections suggesting it will reach $68.86 billion by 2028. Presently, there are over 200,000 women's fragrances listed on's database. It's possible that many female fragrance enthusiasts use their favourite scents to capture the attention of their male counterparts. Compliments play a significant role in both personal and professional spaces for them. However, a fundamental question underlies this discussion.

Can males actually distinguish between the type of female fragrances?

It is a very complex question that depends on a number of factors, including the type of fragrance, the concentration of the fragrance, the individual's sense of smell, and their experience with different fragrances.

Some studies have shown that males are able to distinguish between different types of fragrances, while others have found that their ability to do so is limited. For example, a 2004 study published in the journal Chemical Senses found that men were able to distinguish between the fragrances of rose, orange, and jasmine, but they were not able to identify the specific fragrances. Their ability to distinguish between fragrances was better when the fragrances were presented in a higher concentration. The study's authors suggest that the findings may be due to the fact that men have a less developed sense of smell than women. For example, women have a higher number of olfactory receptor neurons than men.

Another study, published in the journal PLOS One in 2013, found that men were able to identify the scents of different essential oils, such as lavender, peppermint, and eucalyptus, with an accuracy of 75%. Women were able to identify the scents of the same essential oils with an accuracy of 85%.

It is important to note that these studies were conducted in controlled laboratory settings. It is possible that in the real world, where there are many other factors that can interfere with the sense of smell, males may have difficulty distinguishing between different types of fragrances worn by females.

Despite these limitations, the study provides valuable insights into men's ability to distinguish between different types of fragrances. More research is needed to confirm the findings of this study and to better understand the factors that influence men's sense of smell. The findings may have implications for the development of perfumes and other fragrances for men. For example, perfumes for men may need to be more concentrated in order to be effective.

Wednesday, October 18, 2023

Bond 9 Fragrance Vs James Bond

When it comes to the world of fragrances, there's something undeniably captivating about the mysterious and elegant aura that surrounds them. One such fragrance, the Bond 9, has been a topic of intrigue for many scent aficionados. The name Bond No. 9 is a reference to the address of the brand's flagship boutique in New York City, which is located at 9 Bond Street. While it may not be directly related to the iconic character James Bond, there are subtle connections that make us wonder if there's a deeper inspiration drawn from the world of espionage and intrigue.

(AI-drawn image)

The James Bond Connection

James Bond, the fictional British secret service agent created by Ian Fleming, is often seen in black suits over white shirts, creating a timeless and iconic look. The Bond No. 9 bottles are also predominantly black with white accents, which immediately draws parallels to James Bond's classic attire – the black suit over the white shirt. This packaging is one of the most striking aspects of Bond 9 fragrances. This could be a coincidence, but these colours not only reflect a sense of timeless elegance but also hint at the mystique and intrigue that both the fragrance and Bond's character share.

In addition to the name and the packaging, there is also a connection between Bond No. 9 and James Bond in terms of the brand's image and values. James Bond is known for his sophistication, style, and adventurous spirit. Bond No. 9 is also a brand that is associated with luxury, sophistication, and adventure. The brand's fragrances are designed for people who live life to the fullest and want to stand out from the crowd.

Mystery and Elegance

The Bond 9 fragrance, like the character of James Bond, embodies a sense of mystery and elegance. Its scent profile is often described as a complex blend of notes that evolve over time, keeping those around you guessing and intrigued. From the initial top notes to the deep, lingering base notes, wearing Bond 9 is akin to unravelling the layers of a thrilling espionage story.

While the Bond 9 fragrance may not be an official James Bond product, the subtle connections between the two are undeniable. If you are looking for a fragrance that is both sophisticated and adventurous, then Bond No. 9 is the brand for you. The brand's fragrances are sure to turn heads and make you feel like you can conquer the world.

Friday, October 13, 2023

These Pumpkin Fragrances Attract Men the Most

Yes, it’s true irrespective of how ridiculous it may sound to you. It is already a clinically proven research. In 2010, the Chicago-based Smell and Taste Treatment and Research Foundation conducted an interesting study on 31 male volunteers in the age group of 18-64. It was aimed at testing the sensation effects of 24 different odorants (fragrances) including pumpkin on the pelvic muscles. In the test results, pumpkin together with lavender was producing the strongest stimulus with 40% of the volunteers reporting greater blood flow into those muscles. Surprisingly, the same percentage for floral and chocolate are just 3.0 and 2.8 respectively. If women (not everyone) prefer to wear fragrances with a belief that they would complement their sensuality, then this research has greater utility for them. They may give pumpkin-note-based fragrances a chance.

Pumpkin fragrances attract men the most
(AI-generated image)

One of the most iconic and beloved fragrances associated with fall is undoubtedly pumpkin. There are over four hundred fragrances presently available in the market having notes of pumpkin. It seems like the industry is already making good use of this knowledge. In this article, we'll take a closer look at these five fabulous pumpkin-infused fragrances from different brands, each offering a unique olfactory experience.

Comparing Five Popular Pumpkin Scents

As summer fades and the crisp autumn air invigorates our senses, pumpkin spice cravings take hold. Let's delve into these five popular fragrances, comparing their pumpkin nuances and suitability for different occasions.


1. Bath & Body Works Marshmallow Pumpkin Latte: The Cozy Companion

Gender: For females

Imagine curling up with a warm mug of pumpkin spice latte on a chilly fall evening. That's the comforting essence captured in this delightful fragrance. The pumpkin note plays a subtle yet supportive role, harmonizing beautifully with the sweetness of marshmallow and the creamy richness of a latte. This versatility makes Marshmallow Pumpkin Latte a year-round crowd-pleaser. Enjoy it for daytime errands, cozy nights in with a good book, or even layered with other fall scents for added depth.

  • Perfect for: Daytime wear, casual evenings, layering.
  • Pros: Versatile, year-round wear, sweet & creamy, subtle pumpkin.
  • Cons: Fades faster, light pumpkin note, might need reapplication.


2. Bath & Body Works Pumpkin Pecan Waffles: A Gourmand Delight

Gender: For females

Calling all gourmand lovers! Pumpkin Pecan Waffles is a celebration of fall flavors in fragrance form. The pumpkin note takes center stage here, interwoven with the mouthwatering scents of maple syrup, fluffy waffle accord, and toasted pecan. It's like capturing the essence of a warm breakfast on a crisp fall morning, perfect for casual fall wear, pumpkin picking adventures, or Halloween festivities.

  • Perfect for: Casual fall wear, festive occasions.
  • Pros: Strong pumpkin presence, delicious gourmand notes, festive spirit.
  • Cons: Very sweet, seasonal scent, might be overpowering.


3. Bath & Body Works Sweet Cinnamon Pumpkin: The Classic Choice

Gender: For females

If you crave the invigorating warmth of classic pumpkin spice, Sweet Cinnamon Pumpkin is your olfactory soulmate. Here, the pumpkin note takes a backseat to the starring roles of cinnamon and clove, creating a bold and spicy fragrance. This scent is ideal for cooler weather and daytime wear, making it perfect for layering with cozy sweaters or enjoying a brisk fall walk.

  • Perfect for: Cooler weather, daytime wear.
  • Pros: Bold & spicy, classic pumpkin spice, affordable, good for layering.
  • Cons: Limited complexity, spicy notes might be too strong for some.


4. Victoria's Secret Pink Warm & Cozy: A Playful Twist

Gender: For females

Victoria's Secret Pink Warm & Cozy takes a sweeter approach to pumpkin spice. Imagine a pumpkin pie reimagined with a generous drizzle of creamy caramel and a touch of rich vanilla. This playful and inviting scent is a perfect choice for casual wear, especially for a younger demographic who enjoys sweeter fragrances. Layer it with other sweet scents like vanilla or cotton candy for a truly decadent experience.

  • Perfect for: Casual wear, potentially appealing to a younger audience.
  • Pros: Sweet & playful, great for younger audience, budget-friendly.
  • Cons: Very sweet, minimal pumpkin, might not last long.

5. Pumpkin Spice Latte by Demeter Fragrance Library

Gender: Unisex

Pumpkin Spice Latte is a fun and invigorating scent that embodies the trend of pumpkin spice everything. It's known for being a more straightforward and literal take on the popular fall beverage. Unlike some pumpkin fragrances that have complex layers of notes, Demeter's Pumpkin Spice Latte focuses on capturing the essence of the drink itself. The Demeter Fragrance Library has a knack for creating scents that evoke specific memories and experiences, and this fragrance is no different. With notes of coffee, pumpkin, and spices, it's like your favourite autumn beverage in a bottle.

  • Perfect for: Daytime wear in fall, casual fall outings, or layering with other fall scents.


  • Realistic and delicious pumpkin spice latte scent
  • Comforting and nostalgic
  • Perfect for the fall season


  • Too sweet for some people
  • Doesn't last very long
  • Too synthetic for some people
  • Smells like burnt coffee beans for some people

The autumn season brings with it a sense of warmth and nostalgia, and these pumpkin-infused fragrances capture the essence of this time of year. So, embrace the fall spirit and enjoy the comforting and evocative aroma of pumpkin throughout the season.

Friday, October 6, 2023

Exploring the future of fragrance with Osmo smell sensing device

In a world dominated by visual and auditory technologies, there's a quiet revolution happening in the realm of scent. The Osmo smell sensing device is poised to redefine how we experience and interact with fragrances. This cutting-edge technology is unlocking new possibilities for industries ranging from perfumery to healthcare. In this blog post, we'll take a closer look at the Osmo smell sensing device and its potential to revolutionize the way we perceive and utilize scents.

Osmo smell sensing device

(AI generated image)

The Osmo Smell Sensing Device: A Game Changer

The Osmo smell sensing device, developed by Aromyx, is a pioneering piece of technology that allows for the digitization of smell. Just as cameras capture visual data and microphones capture audio, the Osmo sensor captures and quantifies scents. It achieves this by mimicking the human olfactory system, using biological receptors to detect and analyze odors. These receptors can detect and identify thousands of different odor molecules, making it a highly versatile tool for scent analysis.

Applications Across Various Industries

1. Perfumery and Fragrance Creation

One of the most obvious applications of the Osmo smell sensing device is in the world of perfumery. Perfumers can use it to precisely analyze and recreate complex fragrance profiles. This technology enables them to create perfumes that are not only more consistent but also more innovative, as they can experiment with novel scent combinations.

2. Food and Beverage Industry

In the food and beverage industry, the Osmo device can be used to enhance the culinary experience. Chefs and food scientists can use it to perfect recipes, ensuring that the aroma of a dish complements its taste. Additionally, it can assist in quality control for food production.

3. Healthcare

Scent plays a significant role in healthcare, from diagnosing diseases to improving patient well-being. The Osmo device can help in the early detection of certain medical conditions through breath analysis. It can also be used in aromatherapy and patient care to provide a soothing and healing environment.

4. Environmental Monitoring

The Osmo smell sensing device can be employed for environmental monitoring. It can detect and quantify odors from factories, farms, or waste facilities, helping ensure compliance with regulations and addressing concerns about air quality.

Future Possibilities

As the technology behind the Osmo smell sensing device continues to advance, we can anticipate even more exciting possibilities. Imagine a world where scent is not only captured and analyzed but also transmitted digitally. This could open doors to entirely new forms of communication and entertainment, enriching virtual experiences with immersive scents.

Ethical Considerations

While the Osmo device offers tremendous potential, it also raises ethical questions. How will this technology be regulated to protect against misuse, such as invasive advertising or privacy violations? As we move forward, it will be essential to address these concerns.

The Osmo smell sensing device represents a remarkable leap forward in our ability to understand and utilize scent. From enhancing fragrance creation to improving healthcare and beyond, its applications are boundless. As this technology continues to evolve, it has the potential to transform how we engage with and appreciate the world of fragrances, ultimately enriching our lives in unexpected ways. Whether you're a perfumer, chef, healthcare professional, or simply someone who appreciates the power of scent, the Osmo device is poised to be a game changer in your field. The future of fragrance is indeed a scented world, and Osmo is leading the way.

Wednesday, October 4, 2023

Mosquito repellent as your perfume! The New Yorkers did it.

Yes, you read it correct. The brand is “Florida Water” by Lanman & Kemp Barclay company.  The product was launched in the year 1808 by Scottish perfumer Robert I. Murray in New York. He was inspired by the mythical “Fountain of Youth”, which was rumoured to be located in Florida, and he believed that the name "Florida Water" would evoke this image.

Initially, the product was to be used as a mosquito repellent. The perfume contains essential oils such as lavender, neroli, and orange blossom, which are known for their insect-repellent properties. More and more new immigrants were coming in and the city was rapidly growing and expanding into new areas that were previously marshy and swampy. These marshy areas were ideal breeding grounds for mosquitoes. In this situation, Florida Water quickly became popular, and it was sold in pharmacies and corner stores all over the country.

In 1835, David Trumbull Lanman joined the company, and the firm became Murray & Lanman which was renamed Lanman & Kemp in 1861. It has been in continuous production ever since as a family-owned business and is the oldest perfumery in the United States.

(Florida Water advertising, 1880)

Florida Water was rebranded as a fragrance in the 1950s when a new advertising campaign featured images of glamorous women wearing the fragrance. These ads also emphasized the fragrance's exotic and romantic scent. This rebranding was successful, and Florida Water quickly became popular as a fragrance.

Today, Florida Water is still marketed as a fragrance. It is also used in religious and magical rituals. However, the product's original use as a mosquito repellent is no longer widely known. It has a fresh, citrusy scent with floral and spicy undertones. The top notes include Lemon, bergamot, and neroli which provide a bright and refreshing opening.     Lavender, rose, and cinnamon constitute the heart notes and the base notes have Orange flowers, cloves, and nutmeg. These floral and spicy heart and base notes add depth and complexity.

We analysed the customer reviews available online to assess their preferences while using Florida Water. The following result has been obtained where the majority of the consumers use the product for spiritual and religious practices and only 20% of the customers use the product as a true fragrance. However, these are just estimates, and the actual use of Florida Water by consumers may vary.

So, your beloved Florida Water has evolved as an iconic and unique product. The story is full of twists and turns but still very much relevant.

Sunday, October 1, 2023

Four things to consider before buying an alcohol-free fragrance

According to several medical studies, between 1-3% of the world’s population have allergic problems with alcohol-based perfumes. This has been one of the prime reasons behind the rise of alcohol-free fragrances. There are currently over 100 perfume brands offering alcohol-free fragrances. This includes a mix of niche and mainstream brands. A recent study by the market research firm Mintel found that the number of alcohol-free fragrance launches has increased by 15% in 2022. So, the market is growing rapidly with more and more brands offering alcohol-free options to their customers.

Alcohol free fragrance

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Generally, the brands label their fragrances as alcohol-free before marketing them to their customers. This has been the standard practice for years. However, several facts are often disregarded by general customers while purchasing their favourite alcohol-free fragrances. For their well-being, we are trying to highlight these facts in this article.

Four things to consider before buying

  1. “Parfum” which is a French word for perfume. Parfum is a mixture of fragrance compounds and alcohol, and the alcohol content of parfum can vary widely. Some perfumes contain as little as 10% alcohol, while others contain as much as 90% alcohol. It is important to note that the term "alcohol-free" is not regulated in the cosmetics industry. This means that manufacturers can use this term to label their products even if they contain small amounts of alcohol. Consumers should be aware of this and read the ingredient list carefully before purchasing any cosmetic product.
  2. It is important to note that there is no official definition of what constitutes an "alcohol-free" perfume. According to the US Food and Drug Administration (FDA), a perfume can be labelled as alcohol-free if it contains less than 10% alcohol. However, some people may still be sensitive to even small amounts of alcohol, and they may experience skin irritation or other adverse reactions. So, it is important to be aware of the potential risks before using any product that claims to be alcohol-free.
  3. Another piece of evidence is if the specific product contains benzaldehyde. Benzaldehyde is a naturally occurring compound that is found in many fruits and vegetables, but it is also a common ingredient in perfumes and other scented products. Benzaldehyde is typically dissolved in alcohol before it is added to cosmetic products. So, if a product description has mentioned the presence of benzaldehyde, be aware.
  4. Luxury brands are often more secretive about their formulas. Often they use the term “trade secret formula” in their product description. This means that the company is not required to disclose all of the ingredients including alcohol in its products. Often these fragrances have a very strong, and long-lasting scent, which suggests that they contain a high concentration of fragrance compounds. Alcohol is often used to dissolve and diffuse these compounds. Their customers have often been complaining about the possible presence of alcoholic substances.

So, what options do we have now?

For your convenience, we have selected three perfumes, viz., Clean Reserve Rain, Byredo Blanche, and Acqua di Parma Colonia which are officially labelled as alcohol-free and their customers have also never felt any alcohol in their notes so far. However, before going about a discussion on their respective qualities, let us tell our readers that we are not promoting these brands and we don’t have any affiliation with their products. Their selections have been made based on analysing the public-domain information and the customer reviews and feedback. We can not guarantee their “alcohol-free” status. This customers are advised to enquire themselves before making any purchase.


Manufacturing methods

Clean Reserve Rain

Water-based solution

Byredo Blanche

Water-based solution with emulsifier

Acqua di Parma Colonia

Carrier oil (grape seed oil)

These perfumes use a variety of different methods to achieve their alcohol-free status. For example, some perfumes use water-based solutions to disperse the essential oils, while others use carrier oils such as grape seed oil.

Water-based solutions are a common way to make alcohol-free perfumes. The essential oils are dispersed in the water using an emulsifier. This creates a stable emulsion that prevents the essential oils from separating from the water.

Carrier oils are another common way to make alcohol-free perfumes. The essential oils are simply blended with the carrier oil to create a perfume. Carrier oils such as jojoba oil, fractionated coconut oil, and sunflower oil are often used because they are non-comedogenic (meaning they won't clog pores) and have a long shelf life.

Some additional details of these fragrances

1. Clean Reserve Rain

Clean Reserve Rain is a unisex fragrance launched in 2017. It is an aquatic floral fragrance that captures the scent of a rainforest after a fresh rainfall.

The fragrance opens with bright notes of daffodils, dewy melons, water lilies, and daisies. The heart of the fragrance is a blend of crisp, watery cucumber notes and airy musk. The base of the fragrance is earthy and woody, with notes of vetiver and patchouli.

2. Byredo Blanche

Byredo Blanche is a floral unisex aldehyde fragrance launched in 2009. It is a fragrance that is both airy and sensual, with a clean, soapy freshness.

The top notes of Blanche are aldehydes, rose centifolia, and pink pepper. The aldehydes give the fragrance a crisp, metallic edge, while the rose and pink pepper add a touch of sweetness and spice.

The heart notes of Blanche are peony, violet, and African orange flowers. These notes are soft and feminine, and they add a delicate floral bouquet to the fragrance.

The base notes of Blanche are musk, woodsy notes, and sandalwood. The musk gives the fragrance a warm, sensual depth, while the woodsy notes add a touch of earthiness.

Blanche is a fragrance that is both versatile and timeless. It can be worn for any occasion, from day to night, and it is perfect for any season. It is a fragrance that is both elegant and approachable, and it is sure to turn heads wherever you go.

3. Acqua di Parma Colonia

Acqua di Parma Colonia is a classic unisex fragrance that was first launched in 1916. It is known for its refreshing and clean scent. The fragrance is a blend of citrus fruits and spices. The top notes of the fragrance are bright bergamot and lemon. The heart notes are lavender and rose, while the base notes are vetiver and patchouli.

It is a popular fragrance that has been praised by critics and users alike. The fragrance is praised for its refreshing and clean scent. It is also praised for its classic and timeless appeal. It is a great choice for everyday wear, as well as for special occasions.