Thursday, October 26, 2023

The world’s first ever celebrity-fragrance launching event

She gave interviews to various news programs and talk shows, and her fragrance was advertised extensively on television and in magazines. It was a major media event that was held at Selfridges in London, and was attended by hundreds of journalists and photographers. In addition to the print media, the event was also featured on television and radio.

She is Elizabeth Taylor who is often regarded as the trendsetter of celebrity fragrances. The launch of her "Passion" in 1987 was a major milestone in the celebrity fragrance market. It was one of the first celebrity fragrances to be marketed so aggressively, and it helped to pave the way for the celebrity fragrance boom of the 1990s and 2000s.

Taylor was greeted by a cheering crowd as she arrived at the launch. She gave a brief interview to the press, in which she spoke about her love of fragrance and her excitement about launching her own scent. The media coverage of the event was overwhelmingly positive. Journalists praised Taylor's beauty and elegance, and her new fragrance was described as "seductive" and "sophisticated."

The launch of Passion was a huge success, and the fragrance quickly became one of the most popular celebrity fragrances on the market. It is still available today, and remains a classic fragrance that is loved by women all over the world.

The media coverage of Elizabeth Taylor's fragrance launch helped to make Passion one of the most successful celebrity fragrances of all time. It also helped to establish Taylor as a successful businesswoman and entrepreneur.

Today, celebrity fragrances are a multi-billion dollar industry, and there are hundreds of different fragrances available on the market. Celebrities from all walks of life have released their own fragrances, and they continue to be popular among consumers. Still, "Passion" remains a popular fragrance today, and is considered to be a classic celebrity fragrance. It is a testament to Taylor's enduring popularity and her legacy as a fashion icon.

Location: London, UK


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